Industry-specific insights, key indicators and case studies that inspire.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
European Union Intellectual Property Office (EUIPO) has unveiled its new grant program that allows small and medium sized enterprises (SMEs) to receive up to 1 500 € to register a trademark. This article summarises all the requirements, presents a detailed overview of the application process and highlights how Trama can help you secure this grant and gain effective protection for your brand.
A brief summary of the key areas that should be considered prior to trademark registration, saving you time, money and effort.
One of the most common mistakes in the registration of a trademark is the lack of distinctive character of the registered mark, which usually leads to the rejection of the application by the Trademark Office.
Choosing the right goods and services class when applying for a trademark is one of the key factors influencing your success chances.
Trademarking your brand is easier than you might think if you follow all the rules.
The number of brands around the world is growing every year, and with that grows the importance of brand protection.
Intellectual property protection is becoming increasingly important.
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