Industry-specific insights, key indicators and case studies that inspire.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
This article focuses on a central question we receive from our clients on a daily basis - should they register a figurative (logo) or textual form of their brand? This question has far reaching implications, all of which are examined in this article.
Brand protection in the form of a trademark registration leads to a positive impact on business performance but also allows for a more effective protection of the brand’s uniqueness in the eyes of the consumers. Small and medium sized enterprises (SMEs) account for 99% of all companies in the EU, creating over 2/3 of the employment opportunities. European Union Intellectual Property Office (EUIPO) has introduced a new grant opportunity allowing these companies to get up to 1500€ to support their brand protection efforts.
A brief summary of the key areas that should be considered prior to trademark registration, saving you time, money and effort.
One of the most common mistakes in the registration of a trademark is the lack of distinctive character of the registered mark, which usually leads to the rejection of the application by the Trademark Office.
Choosing the right goods and services class when applying for a trademark is one of the key factors influencing your success chances.
Trademarking your brand is easier than you might think if you follow all the rules.
The number of brands around the world is growing every year, and with that grows the importance of brand protection.
Intellectual property protection is becoming increasingly important.
