Insights, key indicators and case studies that inspire environmentally-focused companies.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Learn from the best! Overview of industry leaders and their use of trademarks that can serve as an inspiration for the protection of your brand. Learn more about the methodology used to compile this list of companies.
| Name | Regional validity |
|---|---|
| TOMS | |
| Seventh Generation | |
| S'well | |
| Patagonia | |
| Beyond Meat |
| Name | Regional validity |
|---|---|
| Who Gives A Crap | |
| Green Toys | |
| Thinx | |
| PELA | |
| Yes Straws |
Until 2001, World Wide Fund and World Wrestling Federation shared the WWF initials, but it was the breach of agreement by World Wrestling Federation that has eventually led to forced rebranding to World Wrestling Entertainment.
There is a myriad of reasons why trademark registration is of a crucial importance for environmentally-focused companies. This article presents a concise summary of 12 key reasons why every company in the sector of sustainability should think about registering for a trademark.
