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  • Services
    • Trademark registration

      Register your trademark with us. Guaranteed free verification, fast process and unbeatable price.

      Learn more
    • IP Legal services

      We go beyond trademark registration. Our attorneys provide a comprehensive IP strategy and litigation advice.

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    • TrademarkWatch

      Continuous infringement screening to identify confusingly similar brands online.

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    • About us

      End-to-end protection of your brand thanks to unique combination of legal background and technology expertise

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    • Why trama™?

      We have strong expertise, streamlined process and provide you with a dedicated support

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    • How it works

      Register your trademark in three simple steps: Free verification, easy registration, fast filing

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  • Learn more
    • Trademark registration

      Trademarking your brand is easier than you might think if you follow all the rules.

      Learn more
    • Goods and Services

      Find out which are the correct ones, in which you should register your brand.

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    • More resources

      Check out more of our guides, which will help you protect your brand.

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(628) 215-4664
  • Services
    • Trademark registration

      Register your trademark with us. Guaranteed free verification, fast process and unbeatable price.

      Learn more
    • IP Legal services

      We go beyond trademark registration. Our attorneys provide a comprehensive IP strategy and litigation advice.

      Learn more
    • TrademarkWatch

      Continuous infringement screening to identify confusingly similar brands online.

      Learn more
  • Pricing
  • About
    • About us

      End-to-end protection of your brand thanks to unique combination of legal background and technology expertise

      Learn more
    • Why trama™?

      We have strong expertise, streamlined process and provide you with a dedicated support

      Learn more
    • How it works

      Register your trademark in three simple steps: Free verification, easy registration, fast filing

      Learn more
  • Learn more
    • Trademark registration

      Trademarking your brand is easier than you might think if you follow all the rules.

      Learn more
    • Goods and Services

      Find out which are the correct ones, in which you should register your brand.

      Learn more
    • More resources

      Check out more of our guides, which will help you protect your brand.

      Learn more
phone
(628) 215-4664

It's never too early to start protecting the uniqueness of your brand!

It's never too early to start protecting the uniqueness of your brand!

Importance of brand for technological innovators

Insights, key indicators and case studies that inspire for innovators driving the technological progress.

hero-engineering

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 32

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand

Overview of top & trending brands

Learn from the best! Overview of industry leaders and their use of trademarks that can serve as an inspiration for the protection of your brand. Learn more about the methodology used to compile this list of companies.

Top engineering brands

NameRegional validity
Apple
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Microsoft
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Google
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Samsung
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Huawei
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Trending engineering brands

NameRegional validity
Siemens
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Bosch
  • us flag
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Hitachi
  • us flag
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CRCC
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Vinci
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January, 20215 minutes read

Stories of our clients: UNIPAS

Our clients are number one priority for Trama. We take joy in their success and we are glad for their trust that allowed us to protect their brand in the first place. UNIPAS represents one of our clients and we firmly believe that this story from its founder, Ing. Maroš Kara, will inspire other companies to protect their good reputation.

reading
December, 20207 minutes read

12 good reasons for technological innovators to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for technological innovators. This article presents a concise summary of 12 key reasons why every innovator driving the technological progress should think about registering for a trademark.

Download the e-book on trademark registration!

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Learn more about branding and trademarks in your industry!

  • icon-ecommerce

    E-commerce

  • icon-fashion

    Fashion

  • icon-startup

    Startup

  • icon-software

    Software

  • icon-gastronomy

    Food & drink

  • icon-eco

    Eco

  • icon-pharmacy

    Pharmaceuticals

  • icon-media

    Media

  • icon-realty

    Real estate

  • icon-music

    Music

  • icon-jewellery

    Jewellery

  • icon-cosmetics

    Cosmetics

  • icon-furniture

    Furniture

  • icon-youtubers

    Youtubers

  • icon-advertising

    Advertising

  • icon-construction

    Construction

  • icon-education

    Education

  • icon-gaming

    PC games

  • icon-supplements

    Supplements

Show more

Protect your brand and think about its future with trama™

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Legal notice

Legal services offered as part of the trama application are provided (i) in case of registration of a trademark of the Slovak Republic or of the European Union by the law firm Law & Tech s.r.o., with its registered office on Rooseveltova 809/22, 040 01 Košice - Staré Mesto, Slovak Republic, ID number: 53 004 62 and (ii) in case of registration of a trademark of the Czech Republic by the law firm Sparring s.r.o., advokátní kancelář, with its registered office on Zelená 4, 160 00 Praha 6 - Bubeneč, Czech Republic, ID number: 092 83 285. The law firms have the necessary liability insurance for damage and is registered in the list of the Slovak Bar Association. The contact address is the workplace of Law & Tech s.r.o. at Jarková 14, 080 01 Prešov, Slovak Republic.

Trama software is provided by Sparring s.r.o., with its registered office on Radlinského 10, 811 07 Bratislava - Staré Mesto, Slovak Republic, ID number: 52 325 369. Sparring s.r.o. does not provide legal advice or participate in legal representation.