Insights, key indicators and case studies that inspire creators of fashion trends.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Learn from the best! Overview of industry leaders and their use of trademarks that can serve as an inspiration for the protection of your brand. Learn more about the methodology used to compile this list of companies.
| Name | Regional validity |
|---|---|
| NIKE | |
| Hermes | |
| Louis Vuitton | |
| Chanel | |
| Gucci |
| Name | Regional validity |
|---|---|
| Zara | |
| H&M | |
| Burberry | |
| The North Face | |
| Victoria's Secret |
“OVERCOME your limits” is an example of a fulfilled dream of its founder, Vojtech Halveland. This fashion brand is targeted towards individuals with active lifestyle, aiding in their efforts to exceed own ambitions. We hope you will enjoy reading this interview with Vojtech Halveland, the founder of this unique brand, and that it will inspire your brand protection efforts as well.
This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.
There is a myriad of reasons why trademark registration is of a crucial importance for fashion retailers. This article presents a concise summary of 12 key reasons why every creator of fashion trends should think about registering for a trademark.
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
