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  • Services
    • Trademark registration

      Register your trademark with us. Guaranteed free verification, fast process and unbeatable price.

      Learn more
    • IP Legal services

      We go beyond trademark registration. Our attorneys provide a comprehensive IP strategy and litigation advice.

      Learn more
    • TrademarkWatch

      Continuous infringement screening to identify confusingly similar brands online.

      Learn more
  • Pricing
  • About
    • About us

      End-to-end protection of your brand thanks to unique combination of legal background and technology expertise

      Learn more
    • Why trama™?

      We have strong expertise, streamlined process and provide you with a dedicated support

      Learn more
    • How it works

      Register your trademark in three simple steps: Free verification, easy registration, fast filing

      Learn more
  • Learn more
    • Trademark registration

      Trademarking your brand is easier than you might think if you follow all the rules.

      Learn more
    • Goods and Services

      Find out which are the correct ones, in which you should register your brand.

      Learn more
    • More resources

      Check out more of our guides, which will help you protect your brand.

      Learn more
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phone
(628) 215-4664
  • Services
    • Trademark registration

      Register your trademark with us. Guaranteed free verification, fast process and unbeatable price.

      Learn more
    • IP Legal services

      We go beyond trademark registration. Our attorneys provide a comprehensive IP strategy and litigation advice.

      Learn more
    • TrademarkWatch

      Continuous infringement screening to identify confusingly similar brands online.

      Learn more
  • Pricing
  • About
    • About us

      End-to-end protection of your brand thanks to unique combination of legal background and technology expertise

      Learn more
    • Why trama™?

      We have strong expertise, streamlined process and provide you with a dedicated support

      Learn more
    • How it works

      Register your trademark in three simple steps: Free verification, easy registration, fast filing

      Learn more
  • Learn more
    • Trademark registration

      Trademarking your brand is easier than you might think if you follow all the rules.

      Learn more
    • Goods and Services

      Find out which are the correct ones, in which you should register your brand.

      Learn more
    • More resources

      Check out more of our guides, which will help you protect your brand.

      Learn more
phone
(628) 215-4664

It's never too early to start protecting the uniqueness of your brand!

It's never too early to start protecting the uniqueness of your brand!

Importance of brand for fashion retailers

Insights, key indicators and case studies that inspire for creators of fashion trends.

hero-fashion

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 28

    Perceived importance of brand

  • 17

    Willingness to pay premium for brand

Overview of top & trending brands

Learn from the best! Overview of industry leaders and their use of trademarks that can serve as an inspiration for the protection of your brand. Learn more about the methodology used to compile this list of companies.

Top fashion brands

NameRegional validity
NIKE
  • us flag
  • eu flag
  • uk flag
Hermes
  • us flag
  • eu flag
  • uk flag
Louis Vuitton
  • us flag
  • eu flag
  • uk flag
Chanel
  • us flag
  • eu flag
  • uk flag
Gucci
  • us flag
  • eu flag
  • uk flag

Trending fashion brands

NameRegional validity
Zara
  • us flag
  • eu flag
  • uk flag
H&M
  • us flag
  • eu flag
  • uk flag
Burberry
  • us flag
  • eu flag
  • uk flag
The North Face
  • us flag
  • eu flag
  • uk flag
Victoria's Secret
  • us flag
  • eu flag
  • uk flag
ice-cream
January, 20215 minutes read

Stories of our clients: OVERCOME your limits

“OVERCOME your limits” is an example of a fulfilled dream of its founder, Vojtech Halveland. This fashion brand is targeted towards individuals with active lifestyle, aiding in their efforts to exceed own ambitions. We hope you will enjoy reading this interview with Vojtech Halveland, the founder of this unique brand, and that it will inspire your brand protection efforts as well.

reading girl
January, 20215 minutes read

3 stripes out for Adidas

This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.

reading
December, 20207 minutes read

12 good reasons for fashion retailers to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for fashion retailers. This article presents a concise summary of 12 key reasons why every creator of fashion trends should think about registering for a trademark.

reading girl
December, 20203 minutes read

From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian

#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.

Download the e-book on trademark registration!

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Learn more about branding and trademarks in your industry!

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    E-commerce

  • icon-startup

    Startup

  • icon-software

    Software

  • icon-gastronomy

    Food & drink

  • icon-eco

    Eco

  • icon-pharmacy

    Pharmaceuticals

  • icon-media

    Media

  • icon-realty

    Real estate

  • icon-music

    Music

  • icon-jewellery

    Jewellery

  • icon-cosmetics

    Cosmetics

  • icon-engineering

    Engineering

  • icon-furniture

    Furniture

  • icon-youtubers

    Youtubers

  • icon-advertising

    Advertising

  • icon-construction

    Construction

  • icon-education

    Education

  • icon-gaming

    PC games

  • icon-supplements

    Supplements

Show more

Protect your brand and think about its future with trama™

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Our services

  • Trademark registration
  • IP Legal services
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Contact

  • Trama
  • 77 Madison Avenue, 6th floor
  • New York 10022
  • United States of America
  • (628) 215-4664
  • hello@tramatm.com

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Legal notice

Legal services offered as part of the trama application are provided (i) in case of registration of a trademark of the Slovak Republic or of the European Union by the law firm Law & Tech s.r.o., with its registered office on Rooseveltova 809/22, 040 01 Košice - Staré Mesto, Slovak Republic, ID number: 53 004 62 and (ii) in case of registration of a trademark of the Czech Republic by the law firm Sparring s.r.o., advokátní kancelář, with its registered office on Zelená 4, 160 00 Praha 6 - Bubeneč, Czech Republic, ID number: 092 83 285. The law firms have the necessary liability insurance for damage and is registered in the list of the Slovak Bar Association. The contact address is the workplace of Law & Tech s.r.o. at Jarková 14, 080 01 Prešov, Slovak Republic.

Trama software is provided by Sparring s.r.o., with its registered office on Radlinského 10, 811 07 Bratislava - Staré Mesto, Slovak Republic, ID number: 52 325 369. Sparring s.r.o. does not provide legal advice or participate in legal representation.