From unmet need to #1 destination for afro hair care
In 2 years since trademark one-stop-shop Trama was founded, we have helped over 3,500 entrepreneurs to protect their brand through simple, fast & affordable trademark registration. As a result, we have witnessed hundreds, if not thousands, brands to grow from an initial business idea to a prosperous and widely recognised brand worth protecting. A common aspect behind these success stories seems to lie in the personal involvement of the founders, focusing on an unmet need they perceive, and perfecting the solution to address this need. ShyneDurags, founded by Alvin Mills, is another success story that supports this observation, growing quickly from an idea based on unmet need towards the number one brand in afro hair care.
“In early 2018, I was a university student living in a rural town. Finding hair care products suitable for my afro-textured hair in this area was near impossible, this inspired me to look towards creating a solution for the thousands of afro students all over the country in my same position. The first product we launched was the silky durag - a protective hair scarf designed to protect hair from friction and damage. After the success of this product, we expanded the product range to include other essential accessories, e.g. hairbrushes and creams. We aspire to become the #1 online destination for afro hair care.”
“Our focus on quality and customer service puts us a cut above the competition. We spend a lot of time on product research to ensure that we are using the best and longest lasting materials. Our continual drive for excellence made us the best selling durag brand in the UK.”
Trademark registration as a protection against rogue sellers
Trademark registration offers a wide range of benefits for entrepreneurs, enabling effective protection of their brand. Numerous online platforms, including Amazon, Google, Facebook and Twitter just to name a few, have already implemented automatic mechanisms for protecting the intellectual property of their clients. Dealing with copycats has become simplified and automated, with trademark registration representing the stepping stone towards benefiting from this level of protection.
“Last year we began trading on Amazon and found the marketplace to have a handful of rogue sellers who attempted to tarnish others’ brand reputation by producing knockoff products and essentially hijacking our listings within the UK market. This issue was quickly dealt with after trademark certifications were provided to Amazon so we looked to protect our brand on a broader scale by obtaining an EU trademark as we have recently expanded to warehouse and sell within the EU.”
Experience with Trama
“We started the search for a trademark representative on Google. Trama was one of the first firms to get back to me. It was a straightforward decision as Trama has a good reputation on TrustPilot and we can see online the good number of successful trademarks registered. We had a great experience, the application was straightforward. The price was reasonable and the trademark was received in good time.”