LEGO, a globally recognized toy company, was founded in 1932 by Ole Kirk Christiansen in Denmark. The name "LEGO" is derived from the Danish words "leg godt," meaning "play well." Initially, the company focused on wooden toys, but in 1958, it introduced the iconic plastic interlocking bricks that would become synonymous with the LEGO brand. The distinctive LEGO brick design and logo contribute to the company's strong brand identity.
In recent years, the company has filed lawsuits against manufacturers of imitation products and entities selling counterfeit LEGO sets. LEGO engaged in a lengthy legal battle with Mega Bloks, a Canadian company that produces similar building block toys. LEGO claimed that Mega Bloks infringed on its trademark and trade dress rights by manufacturing and selling building block sets that were allegedly too similar to LEGO's iconic designs. The case involved issues of trade dress protection and consumer confusion. In 2018, LEGO filed a lawsuit against Zuru, a New Zealand toy company, over its product line called "Max Build More." LEGO claimed that Zuru's packaging and marketing were misleading and could cause consumer confusion with LEGO's products.
