Written by Igor Demcak
Founder & Trademark Attorney
No, the choice of letter case generally does not significantly impact the likelihood of successfully registering a trademark.
In rare instances, the resemblance between certain letters in specific typefaces (such as the lowercase 'l' and the uppercase 'I') might introduce an additional layer of interpretation that could potentially work in favour of the trademark applicant. However, these cases are infrequent and exceptional. The choice of letter case is considered a mere stylisation, and because of that, unable to significantly influence the overall distinctiveness of the mark.
What are my chances of overcoming the "likelihood of confusion" refusal?
How does descriptiveness of my brand influence my chances for a successful trademark registration?
What can I submit as a specimen when registering a service mark?
What spectrum does the USPTO use to evaluate distinctiveness?
What are the most common reasons for receiving a trademark office action?
What adjustments could be made to increase the trademark application success?
If I receive an office action, can I still save my trademark?
Can I get a trademark even after receiving an office action?
What should I submit as a specimen if I provide e-commerce services instead of producing goods?
Is there any difference between specimen for Use in Commerce and Intent to Use applications?
Do I have to register a trademark in each member state of the EU?
What if my trademark application is dismissed due to descriptiveness?
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