Inspiring interviews with our valued clients whose brands are proudly protected by Trama.
“From the start, I knew brand protection was important," Sarah says. “It’s one thing to create something great—it’s another to make sure no one else can take it from you.” Read the rest of this interview to learn more about The Island Games from the perspective of their founder, Sarah Michelle Attard, and find out how Trama helped this unique company protect their brand.
As digital commerce continues to evolve, the risks associated with intellectual property infringements and counterfeit products are escalating. DIV Brands, a prominent player in the direct-to-consumer market, understands this challenge well. With a diverse portfolio of 17 brands and a presence in 19 countries, they found themselves particularly vulnerable to threats such as copycat products and unauthorized use of their brand assets. This case study explores how Trama partnered with DIV Brands to secure BÆRSkin’s intellectual property, ensuring the brand’s identity and value remained intact amidst an increasingly competitive market.
"Negotiation and conflict are not comfort zone activities for most of our clients, so our whole approach starts with the need to build confidence and manage the emotional demands of negotiating, using simple tools that actually work in real commercial situations." Read the whole story of Brass Tacks from the perspective of its Managing Director, Gareth Roberts, and learn how Trama protects this inspiring brand on its mission to provide effective negotiation training for the real world.
In the marketing industry, the relationship between agencies and clients is key. However, this aspect is often overlooked by bigger agencies on the market that focus more on delivering standardized services rather than fostering a personalized and collaborative approach. Recognizing that issue, Nockta prioritized a unique approach, placing the alignment of client and agency interests at the forefront of its mission. In this interview, Bugra Abdullahoglu, the Founder of Nockta, shares insights on how they make their business work through goal-oriented relationships with their clients and strategic brand protection.
Navigating the complexities of traditional banking services for small businesses can be challenging, involving intricate processes and extended waiting periods for account approval. In response to this issue, OneMoneyWay was established with the goal of providing a faster and more seamless payment experience. In this interview, Oliver Bentzen, the CEO of OneMoneyWay, shares insights on how they make business accounts easy and accessible for SMEs of every type and structure and empower swift market entry.
"We want to bring people an opportunity to view crypto in different way - more convenient, more understandable." Read the whole story of Zeeves from the perspective of its CFO and HR Lead, Maria Novitskaya, and learn how Trama protects this inspiring brand on its mission to provide an innovative new neobank, which integrates fiat and crypto exchange into a single application.
In the context of the fashion industry, the struggle against knock-offs and imitations is a constant challenge. In this interview, James, the Co-Founder of Herisson, shares insights into the pervasive issues faced by businesses operating in the North American market and discusses the significance of the proactive steps to protect unique brand assets.
“I think our case can serve as a warning to other NGOs. In the non-profit sector, we don’t tend to think about trademarks, logos, and these things that seem more business-oriented. But it’s very important for us to think about them. Because after you have spent years and years building your community of clients, supporters, donors and volunteers, then if something were to endanger that, it could seriously harm your financial streams and destabilise your whole organisation.” Read the whole story of Organisation of muscular dystrophies in Slovakia (OMDvSR) from the perspective of its Chairperson, Andrea Madunova, and learn why NGOs also need to think about brand protection and how a cease and desist letter can help you stand your ground while avoiding lengthy and demanding lawsuits.
In the competitive landscape of the Fintech and SaaS industries, companies often struggle to establish a strong enough online presence to drive organic traffic to key landing pages. The ever-evolving digital ecosystem demands innovative strategies to not only get in front of target audiences, but to capture their attention against a sea of competitors. Many companies face the challenge of earning coverage from powerful, topically relevant websites within their sector - but it's highly achievable with the right approach. Hive19, a leading digital PR link building specialist and recent client of Trama is an organic traffic powerhouse, helping SaaS & Fintech companies across the globe to reshape organic strategies with a relevancy-first approach to building authority online.
“We came together because we wanted to make sure we help contribute with meaningful solutions and show that sustainability means business; that creating sustainable and impactful businesses can be profitable and impactful at the same time.” Read the whole story of Net Positive Labs from the perspective of its Co-Founder & Head of Ventures, Frank van Beuzekom, and learn how Trama protects this inspiring brand on its mission to accelerate the transformation towards a more sustainable world.
