Understanding brand infringement on App stores
Brand infringement happens when a fake app copies the name, logo, or design of a well-known brand to deceive users into thinking it is real. These apps can cause serious harm, leading to financial loss and damage to a company’s reputation. People who download these counterfeit apps may unknowingly expose their personal data to hackers or fall victim to scams.
One of the biggest challenges in stopping fake apps is how easily they can be created and shared. App stores try to prevent this problem, but with millions of apps available, some slip through the cracks. Developers who create fake apps often change the app’s details—such as its name or icon—just enough to avoid detection, making it difficult to track and remove them.
The EUIPO study on IP infringement activities on App stores underscores another major issue - the fact that enforcement options are often inconsistent. While app stores have policies in place to prevent the upload of infringing content, many apps that clearly violate trademarks or copyrights manage to get approved. This inconsistency creates major delays for brand owners who expect protection but find their intellectual property misused. And even when infringements are reported, the resolution process can be slow, meaning it can take months until the counterfeit apps will get removed.
How to protect your brand on App stores
As a brand owner, the growing threat of brand infringement on app stores may seem overwhelming, but there are several steps you can take to protect your brand and your intellectual property. The good news is that by being proactive and vigilant, you can minimize the risks associated with app store infringement.
1. Monitor your brand regularly
To protect a brand from these threats, companies need to keep a close eye on app stores and regularly check for fake versions of their apps. This can be done manually by searching for suspicious apps or by using special brand protection services like Trama that detect unauthorized use of a company’s brand across various platforms, including app stores. Finding these fake apps early helps prevent bigger problems down the line.
2. Report infringing apps
Once a fake app is discovered, it is important to act quickly. Most app stores have a process where businesses can report unauthorized apps and request their removal. These reports usually require proof of trademark ownership. However, removing one fake app does not always stop the problem, as fraudsters often create new versions. Because of this, businesses must stay alert and continue monitoring for repeat offenders.
3. Register your trademarks
Registering trademarks in different regions strengthens a company’s legal rights and makes it easier to take action against infringers. In cases where fake apps keep appearing, legal action may be necessary. Working with experts in intellectual property law can help businesses take stronger steps against repeat offenders and prevent further damage to their brand.
Before committing to a full registration, you can easily submit your mark for a free lawyer’s check, to ensure you have the highest chance of a successful registration.
