Trama’s Growth: From startup to industry leader
Since its founding, Trama has experienced remarkable growth, revolutionizing brand protection for businesses worldwide. With over 25,000 trademarks registered to date, Trama has established itself as a trusted partner for entrepreneurs looking to safeguard their brands.
This rapid success has not gone unnoticed. Trama has been recognized by Deloitte’s Fast 50 Awards as a “Company to Watch”, a nomination that highlights high-growth technology companies making significant industry impacts. The Deloitte Fast 50 Awards acknowledge the fastest-growing technology companies in Central Europe, evaluating them based on revenue growth, innovation, and market influence. Being named a “Company to Watch” underscores Trama’s exceptional progress and its mission to reshape the future of brand protection.
Breaking down the trademark barrier
For Igor Demčák, Co-Founder and Head of Innovation of Trama, the inspiration to create Trama came from his experience as a trademark lawyer. “During my years of work as a trademark lawyer, I noticed how confusing the process of trademark registration was for so many entrepreneurs,” he shares. “Small businesses were either avoiding it or getting stuck with expensive, complex processes. That was something I wanted to change.”
Igor's vision was clear: to simplify the brand protection process for businesses of all sizes. He wanted to empower entrepreneurs, not burden them with bureaucratic work. By automating and streamlining trademark registration, Trama was able to bring that dream closer. “Our mission has always been to make trademark protection accessible, intuitive, and affordable,” he explains.
The Secret Sauce: Innovation, expertise, and customer-centricity
When asked about the key factors that have contributed to Trama’s success, Juraj Cvik, Co-Founder and CEO, points to the perfect blend of “technological innovation, strong legal expertise, and a focus on our customers.”
This trio of ingredients is embedded in everything Trama does, from the design of their platform to the ethos that drives their team. “It’s a rare combination, and it’s what has allowed us to simplify complex legal processes and delight our customers,” he continues.
Recognition and growth: The Deloitte Fast 50 Award
Being recognized as a Deloitte was a defining moment for Trama. “We’re all extremely proud of the success Trama has achieved so far,” says Juraj. “The recognition from Deloitte is a tremendous boost to our confidence. It validates the hard work we’ve put into building something valuable.”
However, Juraj emphasizes that the greatest reward for the team comes not from awards, but from the satisfaction of their customers. “What drives us forward is the affirmation we get from our clients, who keep coming back to us and recommending Trama to others.”
Looking ahead: Scaling and innovating for the future of SMEs
As Trama continues to grow, the company’s vision for the future remains focused on making brand protection more accessible and effective for businesses of all sizes. Ján Búza, Co-Founder and Head of Business Development, highlights a key initiative: a new software platform that will allow businesses to monitor their brand across multiple online platforms.
“We want to offer a simple, effective solution that helps smaller brands manage their entire brand portfolio,” Ján explains. “Unlike other platforms that mainly cater to large enterprises, our goal is to empower smaller businesses to protect their trademarks and focus on what matters most—growing their brand.”
As businesses expand their online presence, keeping track of potential infringements is more critical than ever. Trama’s new monitoring solution will provide businesses with the tools they need to stay protected in an increasingly digital world. Learn more about how our latest innovation can help safeguard your brand.
