Protect your education brand and build trust

"Negotiation and conflict are not comfort zone activities for most of our clients, so our whole approach starts with the need to build confidence and manage the emotional demands of negotiating, using simple tools that actually work in real commercial situations." Read the whole story of Brass Tacks from the perspective of its Managing Director, Gareth Roberts, and learn how Trama protects this inspiring brand on its mission to provide effective negotiation training for the real world.

There is a myriad of reasons why trademark registration is of a crucial importance for providers of educational services. This article presents a concise summary of 12 key reasons why every brand in the education sector should think about registering for a trademark.

The University of Cambridge has recently found itself embroiled in a legal dispute surrounding the use of the word 'Cambridge' in trademarks. The controversy arose when a local company, Cambridge Neurotech, sought to trademark its name, prompting opposition from the prestigious institution. This conflict raises vital questions about the extent to which entities can claim rights to geographical locations, shedding light on the nuances of trademark ownership and the balance between protecting a brand and allowing for fair competition.