How do I monitor my brand on Amazon?

Ghana’s music festival Afrochella is accused of trademark infringement in a lawsuit filed by organizers of Coachella Valley Music and Arts Festival. This is not the first Goldenvoice, the company behind Coachella, have appeared in headlines for enforcing its trademarks, showing that music festivals are just as adamant about their intellectual property rights as any other brand.

Increasing environmental concerns lead to shifting consumer behavior, and many brands address these concerns by registering ‘green’ trademarks. The results of the study conducted by EUIPO in 2021 found a 900% increase in green trademarks being filed, demonstrating that “growing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO [1]. Read about the current green trademark trend in the EU in this article.

There is a myriad of reasons why trademark registration is of a crucial importance for media companies. This article presents a concise summary of 12 key reasons why every agency forming the public opinion should think about registering for a trademark.