Selecting trademark classes - Gaming

Candy Crush Saga is one of the classic games for wasting time while at work. Its publisher’s efforts to secure a trademark for “saga” and “candy” have been detrimental to the competitors’ growth, once again proving the effective contribution of trademark registration towards business success.

Global market value of the gaming industry is estimated at $203 billion and is expected to increase up to $545.98 billion by 2028 [1]. Nearly two thirds of all adolescents and adults admit playing video games on at least one platform [2]. Thought-provoking insights in this article highlight the crucial role of brand protection through trademark registration in order to amplify the success of game developers!

Richard Ogden, the founder of Red Phantom Games, has devoted his professional life towards making great video games and we are thrilled to see the success of the upcoming game developed by this independent gaming studio - Gearshifters.