Selecting trademark classes - Specialty food store

Cases of multinational companies putting claims against much smaller businesses are far from uncommon, but their result is almost always the same - an absolute PR nightmare for the corporate giants. Oatly AB, a leading plant-based dairy alternatives producer, is amongst the companies that have fallen under public scrutiny after their overly aggressive trademark enforcement actions.

Are you still wondering if trademark registration is the right course of action for you? Have you heard all the reasons but are left unsure how trademark registration can help your business? This article presents a detailed list of 12 good reasons why trademark registration should be considered by all online retailers.

Two sailing enthusiasts, Thomas Guy and Chris Jacobs, have developed an app for fellow sailors, allowing them to capture their experience in one place. SailTies brand has instantly become loved by the sailing community and naturally, its founders have smartly focused on brand protection through trademark registration from the very start! Read the full story of turning a sailing hobby into the beloved app.