What are the risks of not monitoring my brand?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Without brand monitoring, companies face significant risks, including loss of revenue, damage to reputation, and reduced customer trust. Counterfeit or fake products may mislead consumers, leading to customer dissatisfaction and potentially negative reviews.

Additionally, unmonitored brands are more vulnerable to intellectual property theft and may struggle to enforce their rights if they cannot prove timely detection of misuse.

Over time, these issues can dilute brand value, allowing competitors or copycats to profit from the brand’s hard-earned presence in the market.

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