Which platforms should I monitor? Health & Beauty Brands

As businesses expand their online presence, the risk of unauthorized copying and imitation also grows. With newly emerging e-commerce and social media platforms, counterfeiters have more opportunities to imitate and sell fake versions of your products. Here’s a comprehensive guide on how to protect your brand from being copied online.

The rise of e-commerce has revolutionized how consumers shop and how businesses reach their audiences. However, this shift has also led to a rise in sellers using online marketplaces to distribute counterfeit or unauthorized versions of legitimate products. Addressing and removing these unauthorized sellers is crucial for maintaining control over your brand’s reputation and ensuring that customers receive genuine products.

Imagine a consumer searching online for your brand name—but instead of seeing your website they’re greeted by ads from someone else. This is how brands become victims of trademark bidding. A registered trademark grants its owner an exclusive right to use the given keyword among search terms as well as product/service description, effectively discouraging any competitive tactics that seek to derive value from the good reputation of a given brand.