(Inter)national trademarks

Two sailing enthusiasts, Thomas Guy and Chris Jacobs, have developed an app for fellow sailors, allowing them to capture their experience in one place. SailTies brand has instantly become loved by the sailing community and naturally, its founders have smartly focused on brand protection through trademark registration from the very start! Read the full story of turning a sailing hobby into the beloved app.

Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth.

There is a myriad of reasons why trademark registration is of a crucial importance for the creators of gastronomic experiences. This article presents a concise summary of 12 key reasons why every food & drink retailer should think about registering for a trademark.