From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
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Name
Dollar General
Official website
Owned by
Dollar General Corporation
Categories
Description
Dollar General, founded in 1939 by J.L. Turner and Cal Turner, has evolved into one of the largest discount retailers in the United States. The company originated as a wholesale business in Scottsville, Kentucky, before transitioning to the retail model in 1955. Dollar General's mission has been to provide customers with convenience and value by offering a wide range of merchandise at affordable prices. The company registered their first logo trademark with the United States Patent and Trademark Office (USPTO) on November 18, 1969.
Over the years, Dollar General has expanded its footprint across rural and suburban communities, becoming a go-to destination for everyday essentials, household items, and affordable groceries. The company's commitment to low prices and accessibility has contributed to its widespread success, with thousands of stores serving diverse communities.
Main classes
Dollar General's core business falls under following classes:
Selected trademarks
Registration number:
4355191
Filing date:
2023-11-24
Office:
USPTO
Registration number:
6302473
Filing date:
2021-03-23
Office:
USPTO
Registration number:
5064149
Filing date:
2023-05-23
Office:
USPTO
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