Honda, a global automotive and motorcycle manufacturer, traces its origins to the establishment of the Honda Technical Research Institute by Soichiro Honda and Takeo Fujisawa in 1946. Initially focusing on motorbike engines, the company rapidly expanded its operations, and in 1959, it officially incorporated as Honda Motor Co., Ltd. Honda has since become synonymous with innovation, producing a diverse range of automobiles, motorcycles, and power equipment. One of the first trademark registrations of the company dates back to 1970s, with the wordmark "HONDA" appearing as the first registration.
Honda takes a proactive approach to monitoring and protecting its trademarks, leveraging legal action when necessary. In 2011, Honda and Hero MotoCorp (formerly Hero Honda), two major players in the motorcycle industry, decided to end their joint venture in the Indian market. This separation involved a rebranding effort for Hero MotoCorp. While not a direct trademark dispute, the separation led to significant changes in brand identity and the introduction of new logos and product names by Hero MotoCorp, necessitating careful management of intellectual property issues.
