Porsche

Porsche, an iconic German luxury sports car manufacturer, has a rich history dating back to 1931 when it was founded by Ferdinand Porsche. The company initially operated as a consulting and engineering firm, but it later evolved into a renowned automobile manufacturer. The Porsche brand is synonymous with high-performance, precision engineering, and distinctive design. The iconic Porsche emblem, featuring a stylized horse, has become a symbol of excellence in the automotive world.

Porsche demonstrates a proactive approach to monitoring and enforcing its trademarks. In 2016, Porsche successfully concluded a nine-year trademark dispute against Kurt Hesse over the use of the term "Carrera." The CJUE ruled in favor of Porsche, rejecting Hesse's claim of an error in assessing the similarity between the goods and emphasizing factors such as origin, marketing, distribution channels, and points of sale. Additionally, over the years Porsche AG and Porsche Cars North America Inc. filed lawsuits against hundreds of domain names using the trademark Porsche or variations.