Tiffany & Co.

Tiffany & Co., one of the world's most renowned luxury jewelry retailers, has a rich history dating back to its founding in 1837 by Charles Lewis Tiffany and John B. Young in New York City. Originally named Tiffany, Young, and Ellis, the company gained widespread recognition for its exceptional craftsmanship and commitment to quality. Over the years, Tiffany & Co. became synonymous with timeless elegance and iconic designs.

Tiffany & Co. is highly committed to protecting its brand image and intellectual property. Tiffany & Co. engaged in legal action against eBay in 2004, alleging that the online marketplace facilitated the sale of counterfeit Tiffany products on its platform. The lawsuit aimed to hold eBay accountable for allowing the sale of items falsely labeled as genuine Tiffany products. The case raised issues about the responsibilities of online marketplaces in preventing the sale of counterfeit goods. In 2013, Tiffany & Co. sued Costco, a wholesale retailer, for trademark infringement. The dispute arose when Costco labeled certain engagement rings as "Tiffany" rings in their stores. Tiffany & Co. alleged that Costco misled customers by using the Tiffany name, leading to confusion and dilution of its brand. The court ruled in favor of Tiffany & Co., awarding damages and issuing an injunction against Costco.