What does the registered trademark symbol ® mean?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

The ® symbol, often represented as a circled capital "R," stands for "registered trademark." It is used to indicate that a particular word, phrase, logo, or symbol has been officially registered with the appropriate government authority as a trademark or service mark.

The purpose of the ® symbol is to provide notice to the public that the associated mark is protected by trademark law and that its unauthorized use may result in legal consequences. It serves as a deterrent against infringing on someone else's registered trademark and helps the trademark owner establish their exclusive rights to the mark.

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