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What are the benefits of applying for a trademark as a business?

Written by Tomas Orsula

Senior Trademark Attorney

The advantages of registering a trademark as a business entity include the following:

Proof of use is guaranteed as the business entity will probably use the mark in commerce, which prevents the mark from being revoked due to lack of use by the trademark holder.
Ease of ownership transfer as the company might change the hierarchy or owners without the need to alter the trademark.
The ability to claim filing costs as a business expense.

Generally speaking, having the business be the trademark owner instead of the founder is usually preferable. In this article, you can learn more about registering a trademark in personal vs business name.

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