What does a product photo have to meet to be accepted as a trademark specimen?

Acknowledging the full extent of brand infringement, FC Liverpool has attempted to register a trademark for the word Liverpool in an attempt to extend its scope of brand protection. These efforts have been unsuccessful following a heated public debate, with the United Kingdom Intellectual Property Office (UKIPO) rejecting the application due to the geographical significance of the city of Liverpool. Yet, Chelsea FC and Tottenham Hotspur represent examples of football clubs that have succeeded in their efforts to register trademarks for the words Chelsea and Tottenham. This viewpoint explores the seemingly subtle, yet significant, differences in these cases and explores the wider implications for brand protection.

$40 billion estimated market value and 1,000+ fold increase in the number of trademark applications. Those are some of the breathtaking facts about non-fungible tokens (NFTs) that have captured substantial attention from the public, regulators, established brands and last but not least, IP specialists. This article presents a trademark perspective on NFTs, exploring this novel phenomenon and emerging issues.

All architects have their own unique style. Successful projects speak for the architect and provide the most effective marketing strategy. In the field of architecture, it is the name of the architect which communicates quality and provides the basis for the brand’s success. Learn more about the story of ForZet, an architecture and design studio that has allowed Trama to help their brand protection efforts.