When should I register my trademark?
Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.
Madrid System
The Madrid System is an international system for registering and managing trademarks in multiple countries around the world. It is administered by the World Intellectual Property Organization (WIPO) and is comprised of two main treaties: the Madrid Agreement and the Madrid Protocol.
Under the Madrid System, a trademark owner can file a single application with WIPO to register their trademark in multiple countries that are party to the Madrid Agreement or Protocol. The application is then examined by WIPO and, if approved, is sent to the trademark offices of the designated countries for review and registration.
Related terms
From our blog
Trademark Registration: DIY vs Professional Service
Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.
Hugo Boss trademark challenge turned into PR nightmare
What happens when an internationally well-known luxury fashion house goes against a small family-owned Welsh brewery? As it turns out, a lot of unexpected things.