Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
Trademark Dilution
Trademark dilution is a type of trademark infringement that occurs when a third party uses a trademark that is identical or similar to a famous trademark, in a way that diminishes the distinctiveness or uniqueness of the famous trademark.
Unlike traditional trademark infringement, which requires a likelihood of confusion, trademark dilution does not require that the third party's use of the mark be likely to cause confusion among consumers. Instead, the focus is on the harm caused to the famous trademark's distinctive reputation and the likelihood of dilution.
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From our blog
12 good reasons for providers of educational services to register a trademark
There is a myriad of reasons why trademark registration is of a crucial importance for providers of educational services. This article presents a concise summary of 12 key reasons why every brand in the education sector should think about registering for a trademark.
Stories of our clients: Mooday Memos
Have you ever had a day at work that just didn’t seem to end? Mooday Memos can help brighten your mood with the colourful and sassy stationery sold under this brand! Together with Nita Ukkonen, the founder of Mooday Memos, we explore the origins of this remarkable idea as well as the importance of brand protection.