Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
The USPTO charges a flat fee of $250.00 (TEAS Plus application) or $350.00 (TEAS Standard application) per class of goods or services. This differs from jurisdictions like Canada, the EU or the UK, where the second and each additional class tend to cost much less than the first class.
In TEAS Plus, the applicant can only choose goods and services that are already in the Goods and Services ID Manual and have already been approved by the USPTO. Conversely, under the TEAS Standard trademark application, applicants can draft their own unique description of the goods and services. The choice usually comes down to whether fitting goods and services can be found in the Manual - if so, then TEAS Plus would be recommended. Besides the lower price, the refusal rate for TEAS Plus applications is much lower than other applications and about half that of TEAS Standard applications.
Please bear in mind that these prices include only the government fees paid directly to the USPTO. If you are not filing your application yourself but through a legal representative, additional costs for their service will apply.
What is the price for 2 or more trademark classes in the US?
Do I have to use my trademark in commerce before applying for an EU trademark?
Do the lists of goods and services vary depending on the country?
Is there any difference between specimen for Use in Commerce and Intent to Use applications?
What should I do if my trademark application receives a specimen refusal in an office action?
What does BREXIT mean for UK trademark validity in Europe and vice versa?
How can I overcome a Section 2(e)(3) refusal of my trademark application?
What does "Transliteration Required" in my office action mean?
If I need to respond to an office action and submit new evidence, will it cost extra?
What are the trademark differences between major jurisdictions (UK, US, EU, AU)?
Is it possible to extend a member country trademark into an EU trademark?
How can I overcome a Section 2(e)(2) refusal of my trademark application?
Do I have to register a trademark in each member state of the EU?
Does my EU trademark protect me globally or just within the EU?
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