Written by Tomas Orsula
Senior Trademark Attorney
The trademark symbol (™) can be used when you want to show that you are using a specific mark as a trademark, regardless of whether it is registered or not. It serves as a way to notify others that you consider that mark to be your trademark. Essentially, the trademark symbol indicates your intent to claim ownership and protection over the mark as a distinctive identifier for your goods or services.
As a result, the ™ symbol is typically used for trademarks that have not been registered yet and are typically undergoing the registration process at the given point in time.
Someone already owns a trademark similar to my brand. What should I do?
What does a product photo have to meet to be accepted as a trademark specimen?
Does the price of trademark registration depend on the number of classes?
How much does adding a class to my UK trademark application cost?
Does upper/lower case make any difference in trademark registration?
Can I make my trademark all capital letters instead of a mix of lower and upper case?
Does logo registration offer any benefits over word trademark registration?
What is the process for registering a logo together with the word trademark?
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