Art4Change is an inspiring company that seeks to serve the people & the planet by sharing art and beauty in unique and valuable ways. This social enterprise founded by Angela Jackson and Ulrike Streifler offers something that we need a lot more of in this world and it is our great pride that it was Trama that helped Art4Change secure its trademark, protecting the uniqueness of this brand that brings a remarkable spin on modern art in a sustainable way!
Importance of brand in the non-profit sector
Insights, key indicators and case studies that inspire NGOs.
Key indicators on the importance of brands
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Perceived importance of brand
Willingness to pay premium for brand
Until 2001, World Wide Fund and World Wrestling Federation shared the WWF initials, but it was the breach of agreement by World Wrestling Federation that has eventually led to forced rebranding to World Wrestling Entertainment.
There is a myriad of reasons why trademark registration is of a crucial importance for environmentally-focused companies. This article presents a concise summary of 12 key reasons why every company in the sector of sustainability should think about registering for a trademark.