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Importance of brand in the non-profit sector

Insights, key indicators and case studies that inspire NGOs.

Hero - non-profit industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand

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October, 20215 minutes read

Stories of our clients: Art4Change

Art4Change is an inspiring company that seeks to serve the people & the planet by sharing art and beauty in unique and valuable ways. This social enterprise founded by Angela Jackson and Ulrike Streifler offers something that we need a lot more of in this world and it is our great pride that it was Trama that helped Art4Change secure its trademark, protecting the uniqueness of this brand that brings a remarkable spin on modern art in a sustainable way!

Protect your brand and think about its future with trama™

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