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Insights, key indicators and case studies that inspire.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
24
Perceived importance of brand
11
Willingness to pay premium for brand
Once in a lifetime opportunity to help shape the future of brand protection services with Trama!
The selection of relevant classes and specific items of goods and services represents a crucial step in the process of creating a trademark application. On the one hand, too narrowly defined goods and services limit the extent of protection required and may leave a brand vulnerable to copycats and infringement attempts. On the other hand, too broadly defined goods and services not only result in a higher cost (government fees increase with additional classes) but also increase the risk of oppositions and consequent unsuccessful trademark registration. This article presents a detailed guidance for entrepreneurs on how to select the ideal set of relevant classes of goods and services during the trademark application process.
There is a myriad of reasons why trademark registration is of a crucial importance for environmentally-focused companies. This article presents a concise summary of 12 key reasons why every company in the sector of sustainability should think about registering for a trademark.