Trama logo

Importance of brand in the transportation sector

Insights, key indicators and case studies that inspire providers of transportation services.

Hero - transportation industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand

Protect your brand and think about its future with trama™