Insights, news and case studies that inspire fellow colleagues in the legal industry.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
24
Perceived importance of brand
11
Willingness to pay premium for brand
If you're considering expanding into multiple markets, securing trademark rights in the relevant countries should be your #1 priority. Many businesses turn to the World Intellectual Property Organization (WIPO) to simplify the process. And while it’s a sound option, there are important nuances, limitations, and strategic considerations you should understand before filing.
Mondelez International, the company behind Oreo, Chips Ahoy, and Ritz, has filed a trademark infringement lawsuit against Aldi’s U.S. branch. The lawsuit claims Aldi is selling knockoff products—like “Original Chocolate Sandwiches with Vanilla Filling”—that closely resemble Mondelez products in both look and packaging.
A brand’s identity is made up of many elements—but when it comes to legal protection, names, logos, slogans, and mascots are among the most common. While securing trademarks for names and logos is usually more straightforward, slogans often run into trouble. So why are they so tricky to register? In this article, we’ll break down what makes slogans harder to trademark—and share practical tips to help you create one that stands a better chance of approval.
The iconic movie franchise might lose its trademarks in some classes of goods and services due to commercial inactivity. Josef Kleindienst, a wealthy Austrian businessman, has filed a number of 'cancellation actions based on non-use' against the famous Bond trademarks.
Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands globally. Different countries have varying success rates, influenced by a multitude of factors. In this article, we’ll explore the trademark application success rate in Australia.
Success rates for trademark applications vary widely across countries—shaped by local regulations, market competitiveness, and the applicant’s legal strategy. For businesses looking to protect their brand globally, understanding these differences is key to navigating the process effectively and improving their chances of approval.
Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands globally. Different countries have varying success rates, influenced by a multitude of factors. In this article, we’ll explore the trademark application success rate in the United States.
Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands across the European Union (EU). In this article, we’ll explore the trademark application success rate in the EU and best practices for successful registration.
Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands globally. Different countries have varying success rates, influenced by a multitude of factors. In this article, we’ll explore the trademark application success rate in Canada and best practices for successful registration.
Going viral is every brand’s dream. It's proof that your product, your idea, or your business has captured attention. You're trending. You're everywhere. However, this very success can lead to an unexpected and detrimental outcome: trademark genericide.
...
