Trademark and IP-related news for the legal professionals

Brand infringement in the context of large organisations and most valuable brands in particular is not a question of if but rather of to what extent. Very few studies however shed light on the prevalence of brand infringement in the context of smaller companies. Small and medium sized enterprises (SMEs) often tend to rely on the “we’re too small” argument, naively presuming that it is their small size that protects them against brand imitation and misuse. Drawing on the experience of over 30,000 brands protected by Trama, this article looks into the prevalence of brand infringement among smaller companies, highlighting the crucial role of early threat recognition and action.

Parody trademarks are a rare and interesting blend of humor and law. However, they're often a source of confusion for creators and bigger brands. While wordplays and clever twists might grab attention, the reality is that most parody marks fail to meet the legal standards for registration. The challenge lies in balancing creativity with consumer protection. In this article, we provide a general overview of parody trademarks and how to navigate them if you're a small business owner.

The USPTO was never meant to side with the big players, but that's exactly what's happening. Small businesses, startups, and founders now interact in a system where the costs of simply defending their own trademarks can outweight the value of the mark itself. In this article, we make sense of this system and give business owners a practical path forward.

If you're considering expanding into multiple markets, securing trademark rights in the relevant countries should be your #1 priority. Many businesses turn to the World Intellectual Property Organization (WIPO) to simplify the process. And while it’s a sound option, there are important nuances, limitations, and strategic considerations you should understand before filing.

A brand’s identity is made up of many elements—but when it comes to legal protection, names, logos, slogans, and mascots are among the most common. While securing trademarks for names and logos is usually more straightforward, slogans often run into trouble. So why are they so tricky to register? In this article, we’ll break down what makes slogans harder to trademark—and share practical tips to help you create one that stands a better chance of approval.

The iconic movie franchise might lose its trademarks in some classes of goods and services due to commercial inactivity. Josef Kleindienst, a wealthy Austrian businessman, has filed a number of 'cancellation actions based on non-use' against the famous Bond trademarks.

Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands globally. Different countries have varying success rates, influenced by a multitude of factors. In this article, we’ll explore the trademark application success rate in Canada and best practices for successful registration.

Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands globally. Different countries have varying success rates, influenced by a multitude of factors. In this article, we’ll explore the trademark application success rate in the United States.

Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands across the European Union (EU). In this article, we’ll explore the trademark application success rate in the EU and best practices for successful registration.

Understanding the success rates of trademark applications is crucial for businesses seeking to protect their brands globally. Different countries have varying success rates, influenced by a multitude of factors. In this article, we’ll explore the trademark application success rate in Australia.