Insights, news and case studies that inspire fellow colleagues in the legal industry.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
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Perceived importance of brand
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Willingness to pay premium for brand
One of the most important steps in the process of filing for a trademark is the description of goods and services. Choosing what to include and what to leave out of your application can prove to be quite challenging, but not providing an accurate description can lead to much bigger problems down the road.
Disputes over trademarks, known as trademark oppositions, occur when a business files a trademark application with the IP office and another person or business attempts to ‘block’ it. The IP office will determine in opposition proceedings whether a trademark application should be will be accepted despite the opposition or refused. The time and cost of such opposition process varies between different countries.
Trademark protection is territorial in nature. This means that, provided all conditions are met, such protection will be granted to your name only in the territories in which you have registered it as a trademark. For that reason, it is important to consider registering a trademark in the countries where the business will operate. Below is a quick overview of trademark application fees across major jurisdictions that every business should consider adding to their trademark portfolio.
Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth.
Learn how to register a trademark in UK on your own to protect your businesses name and brand. Below is a detailed description of the application process and things to keep in mind when registering a trademark.
After submitting a trademark application with the UKIPO, the applicant has to go through the waiting period during which the trademark undergoes an examination to establish that it is distinct enough and does not infringe on the existing trademark rights of prior applications. After around 3-4 months, there is a chance an applicant may receive a notice of opposition. This article outlines the reasons trademark can receive opposition and suggest the best steps to avoid unnecessary legal complications.
Copyrights and trademarks are words usually used in similar contexts, which can easily lead to confusion between the two. But there is a significant difference between them, and you should be aware of these differences when deciding which one is more suitable for your business purposes.
A common problem owners of trademarks encounter is when seeking to introduce a new product and service they Trademark Squatting - What is it, Why you should be aware about it and How to prevent it find themselves blocked by ‘trademark squatting’, where a third party has already applied for an identical or similar trademark. How does trademark squatting happen and how can businesses protect themselves from it?
As more trademarks are being registered each year, we can also observe an increase in more unconventional forms of trademarks. These new kinds of trademarks consist of all possible product or service descriptives such as colour, sound, the shape of goods, smell, motion taste, and touch/texture. Shape trademarks have featured prominently in the news in recent years due to the coverage given to some of the internationally well-known companies, which have experienced great successes and failures in relation to the registration of such signs. Should your company follow this trend?
Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.
