3 stripes out for Adidas
This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.
Figurative Trademark
A figurative mark is a mark consisting of:
- exclusively figurative elements;
- a combination of verbal and figurative or otherwise graphical elements;
- verbal elements in non-standard fonts;
- verbal elements in colour;
- verbal elements on more than one line;
- signs that cannot be reproduced by a keyboard;
- combinations of the above.
A figurative mark must be represented by submitting a reproduction of the sign, showing all its elements and, where applicable, its colour(s).
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People also ask
What is the best way to protect all of the different variations of our logo?
If I register a figurative trademark, will the wording be registered as well?
After I file a trademark application, would adding a logo have any additional charges?
Is there a way to update our trademark registration if we decide to alter our logo?
If we register a logo trademark, can we still make changes to the logo itself and retain protection?
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Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth. Here are 5 main risks associated with not registering a trademark that can be detrimental to your brand